As part of the local market launch, we built a complete communication and digital infrastructure tailored to the Bulgarian audience:

– Developed a localized visual identity and brand voice for NAVEE Bulgaria
– Launched and currently manage the official Instagram and Facebook pages
– Produced professional photo and video content with urban, lifestyle-focused scenes shot in Sofia
– Created original scripts and content for Reels, TikTok, and YouTube Shorts (unboxing, urban mobility, product highlights)
– Implemented a Linktree with direct access to major Bulgarian retail partners, including:
  • ZORA
  • Technomarket
  • Technopolis
  • Mr. Bricolage
– Set up and managed targeted ad campaigns on Facebook, Instagram, TikTok, and YouTube, focusing on audience engagement and product awareness
– Achieved significant reach, engagement, and direct traffic to partner stores
– Collected real customer questions and worked with the official distributor to provide accurate responses for the local market
– Developed a monthly content strategy with structured publishing plans, story series, product breakdowns, and FAQ posts