In 2021, KAM Market approached us with the goal of building brand awareness in the new Bulgarian market through an integrated 360-degree marketing campaign.

– We developed the concept “KAM Market Hoods”, dedicated to different neighborhoods of Sofia and the daily lives of urban people.
– We partnered with popular Instagram influencer and TV host Maria Silvestrar for a series of promo videos and storytelling clips.
– We applied a multichannel approach: social media, television, billboards in the capital, and print media.
– We created a dedicated landing page aimed at engaging the audience through targeted ads on Facebook and Instagram.

Thanks to the comprehensive strategy, KAM Market was able to quickly establish its name in the new market and build trust among local consumers.

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