We were brought in to handle the full-funnel performance marketing campaign — from awareness to sales — during the most competitive season of the year.

Phase 1: Awareness & Targeting
We launched Meta ads (Facebook + Instagram) focused on:
– Interests: acting, directing, cinematography, stunts
– Lookalike audiences based on past student profiles
– Dynamic creatives showing real on-set experience at Nu Boyana Studios

Results:
– 265,059 impressions
– 145,766 reach

Phase 2: Lead Generation & Conversion
Switching from reach to action, we used Facebook Lead Forms to collect:
– Full name
– Email
– Phone number
– Course of interest

Results:
– 217 leads
– €900 ad spend (incl. VAT)
– 10 paid enrollments (€1,500 per seat)

Phase 3: Lead Nurturing & Personal Communication
To convert premium leads into students, we launched a multichannel follow-up flow:
– Personalized email sequences
– Tracking open rates and calling inactive leads
– Direct consultation via phone for objections and registration

Final Results:
– Total revenue: €15,000
– ROI: 16.6x
– Campaign start: December 18, 2024
– Course start: February 3, 2025
– Leads already pre-booked for summer 2025: 5

Challenges We Solved:
– High holiday ad costs → Adjusted placements and highly optimized messaging
– Expensive, relocation-based course → Focused on trust and human interaction
– Tight timeline → Built urgency and used high-intent leads efficiently

Post-Campaign Engagement
We kept working with the lead base after enrollment:
– Weekly email digests
– Behind-the-scenes studio content
– Personalized updates and pre-sale for the next cohort